GREATDANE INVESTMENT LLC
3634 70th Street Court
Moline, IL 61265
Phone: (309) 235-7473
Web: www.greatdaneinvestment.com
ITEM I — FORM ADV PART 2A — FIRM BROCHURE, EFFECTIVE: January 1, 2026
This Form ADV Part 2A ("Disclosure Brochure") provides information about the qualifications and business practices of GREATDANE INVESTMENT LLC ("GREATDANE" or the "Advisor"). If you have any questions about the content of this Disclosure Brochure, please contact the Advisor at (309) 235-7473. GREATDANE INVESTMENT LLC is a registered investment advisor with the Illinois Securities
Department. The information in this Disclosure Brochure has not been approved or verified by the Illinois Securities Department or by any state securities authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure Brochure provides information about GREATDANE INVESTMENT LLC to assist you in determining whether to retain the Advisor. Additional information about GREATDANE INVESTMENT LLC and its Advisory Persons is available on the SEC's website at www.adviserinfo.sec.gov by searching for the Advisor's name or CRD# 318880.
ITEM II – MATERIAL CHANGES
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor's business practices and conflicts of interest. The Brochure Supplement provides information about Advisory Persons of GREATDANE INVESTMENT LLC. For convenience, the Advisor has combined these documents into a single disclosure document. GREATDANE INVESTMENT LLC believes that communication and transparency are the foundation of its relationship with clients and will continually strive to provide you with complete and accurate information at all times. GREATDANE INVESTMENT LLC encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
The following are listed as the only material changes since the last annual update of this disclosure brochure which was dated January 1, 2026:
(1) Ownership: GREATDANE INVESTMENT LLC is jointly owned by Todd Richard Potter (51%) and Isabel Moorea Potter Biondi (49%), both serving as Partners effective January 1, 2026.
(2) Assets Under Management: Regulatory Assets Under Management (AUM) have increased to $32,225,012.00 (as of January 1, 2026).
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices, changes in regulations or routine annual updates as required by securities regulators. This complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs. At any time, you may view the current Disclosure Brochure on-line at the SEC's Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for the Advisor's name or CRD# 318880. You may also request a copy of this Disclosure Brochure at any time, by contacting the Advisor at (309) 235-7473.
ITEM III – TABLE OF CONTENTS
Item 1 – Cover Page (Pg 1)
Item 2 – Material Changes (Pg 1)
Item 3 – Table of Contents (Pg 1)
Item 4 – Advisory Business (Pg 2)
Firm Information
Advisory Services Offered
Client Account Management
Wrap Fee Programs
Assets Under Management
Item 5 – Fees and Compensation (Pg 4)
Fees for Advisory Services
Fee Billing
Other Fees and Expenses
Advance Payment of Fees and Termination
Compensation for Sales of Securities
Item 6 – Performance-Based Fees and Side-By-Side Management (Pg 5)
Item 7 – Types of Clients (Pg 5)
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss (Pg 5)
Methods of Analysis
Risk of Loss
Item 9 – Disciplinary Information (Pg 7)
Item 10 – Other Financial Industry Activities and Affiliations (Pg 7)
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading (Pg 7)
Code of Ethics
Personal Trading with Material Interest
Personal Trading in Same Securities as Clients
Personal Trading at Same Time as Client
Item 12 – Brokerage Practices (Pg 8)
Item 13 – Review of Accounts (Pg 8)
Item 14 – Client Referrals and Other Compensation (Pg 9)
Item 15 – Custody (Pg 9)
Item 16 – Investment Discretion (Pg 10)
Item 17 – Voting Client Securities (Pg 10)
Item 18 – Financial Information (Pg 10)
Item 19 – Requirements for State Registered Advisors (Pg 10)
Form ADV 2B – Brochure Supplements (Todd Richard Potter & Isabel Moorea Potter Biondi) (Pg 11)
Item 2 – Educational Background, Business Experience, Licenses
Item 3 – Disciplinary Information
Item 4 – Other Business Activities
Item 5 – Additional Compensation
Item 6 – Supervision
Item 7 – Requirements for State Registered Advisors
ITEM IV — ADVISORY SERVICES
Firm Information
GREATDANE INVESTMENT LLC ("GREATDANE" or the "Advisor") is a registered investment advisor with the Illinois Securities Department. The Advisor was organized as a Limited Liability Company ("LLC") under the laws of the State of Illinois on March 9, 2021 and became a registered investment adviser on April 20, 2022.. Effective January 1, 2026, GREATDANE INVESTMENT LLC is jointly owned and operated by Todd Richard Potter, Partner and Chief Compliance Officer (51% ownership interest), and Isabel Moorea Potter Biondi, Partner 49% ownership interest).
Advisory Services Offered
GREATDANE INVESTMENT LLC offers investment advisory services to individuals, high net worth individuals, trusts, and estates, (each referred to as a "Client"). GREATDANE INVESTMENT LLC provides individualized services to each Client, which are determined during initial conversations and updated over the course of the relationship as needed or requested by the Client. Customized solutions for the Client are achieved through continuous personal contact and interaction while providing discretionary investment management services. GREATDANE INVESTMENT LLC serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts of interest. GREATDANE INVESTMENT LLC's fiduciary commitment is further described in the Advisor's Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics.
GREATDANE INVESTMENT LLC works closely with each Client to identify their investment goals and objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. GREATDANE INVESTMENT LLC will then construct a portfolio, consisting of primarily exchange-traded funds ("ETFs"), mutual funds, individual equity securities, and individual fixed income securities. The Advisor may also utilize options and other types of investments, as appropriate, to meet the needs of each Client. The Advisor may retain certain legacy investments based on portfolio fit and/or tax considerations. The Client-specific investment objectives will be set forth in a written Investment Policy Statement describing items such as asset allocation, personal circumstances, goals, liquidity needs, etc. Each Client will have the opportunity to place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor. GREATDANE INVESTMENT LLC will construct, implement and monitor the portfolio on a discretionary basis with respect to the Client's investment policy statement. At no time will GREATDANE INVESTMENT LLC accept or maintain custody of a Client's funds or securities, except for the limited authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at the Custodian, pursuant to the terms of the advisory agreement.
Client Account Management
Prior to engaging GREATDANE INVESTMENT LLC to provide investment advisory services and/or financial planning services, each Client is required to enter into one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the Client.
Financial Planning Services
GREATDANE INVESTMENT LLC provides comprehensive wealth management services, which includes financial planning and/or ongoing investment management. Services are tailored to each client's financial situation, goals, risk tolerance, and time horizon.
GREATDANE INVESTMENT LLC offers financial planning services on a standalone or integrated basis. Financial planning may include cash flow analysis, retirement planning, education funding, insurance review, and net worth assessment. Financial planning services do not include the implementation of recommendations unless specifically noted in the financial planning agreement. GREATDANE INVESTMENT LLC does not sell insurance or real estate and thus does not receive commissions from these sales.
GREATDANE INVESTMENT LLC provides marital financial planning services to individuals navigating marriage, separation or divorce. Services may include analysis of asset division, support payment projections, and post-divorce cash flow planning. GREATDANE INVESTMENT LLC does not provide legal advice and clients should retain independent legal counsel for all divorce proceedings.
GREATDANE INVESTMENT LLC provides tax planning services, which may include analysis of income tax strategies, Roth conversion planning, tax-loss harvesting, and estimated tax projections. GREATDANE INVESTMENT LLC does not prepare tax returns and does not provide legal tax advice. Clients are encouraged to work with a licensed CPA or tax attorney for tax preparation and legal tax matters.
GREATDANE INVESTMENT LLC provides estate and gift planning guidance, which may include review of estate documents, beneficiary designations, gifting strategies, and coordination with estate planning attorneys. GREATDANE INVESTMENT LLC does not draft legal documents and does not provide legal advice. Clients should retain qualified legal counsel for the preparation of wills, trusts, and related documents.
The Client is under no obligation to act on the Advisor’s recommendations stated within the financial plan. If the Client elects to act on any of the recommendations, the Client is under no obligation to effect the transaction through the Advisor or its representatives.
Establishing an Investment Strategy
GREATDANE INVESTMENT LLC, in connection with the Client, will develop an investment strategy that seeks to achieve the Client's goals and objectives.
Portfolio Construction
GREATDANE INVESTMENT LLC will develop a portfolio for the Client that is intended to meet the stated goals, objectives, time horizon, and risk tolerance of the Client.
Investment Management and Supervision
GREATDANE INVESTMENT LLC will provide investment management and ongoing oversight of the Client's investment portfolio. GREATDANE INVESTMENT LLC will review Client portfolios at least quarterly.
Wrap Fee Programs
GREATDANE INVESTMENT LLC does not manage or place Client assets into wrap fee programs.
Regulatory Assets Under Management(AUM — Discretionary): $32,225,012.00 (as of January 1, 2026).
These figures are updated at least annually and reported on Form ADV Part 1A filed with the SEC's IARD system.
ITEM V — FEES AND COMPENSATION
The following paragraphs detail the fee structure and compensation methodology for services provided by the Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more written agreements with the Advisor.
Fees for Advisory Services
Investment advisory fees are paid quarterly in advance, at an annual rate ranging from 0.50% to 0.85%, pursuant to the terms of the investment advisory agreement. Investment advisory fees are based on the average daily market value of assets under management during the month. Fees are based on several factors: including the level of assets to be managed, the scope and complexity of the Client engagement and the overall relationship. The investment advisory fee is prorated from the inception date of the account[s] to the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client's fees will take into consideration the aggregate assets under management with Advisor.
Tiered Fee Schedule:
Asset Tier Annual Rate
First $1,000,000 0.85%
$1,000,001 - $3,000,000 0.75%
$3,000,001 - $5,000,000 0.65%
$5,000,001 and above 0.50%
For example, if a client has $2,000,000 of assets under management, the annual advisory fee would be $16,000 (0.85% on the first million and 0.75% on the second million).
All securities held in accounts managed by GREATDANE INVESTMENT LLC will be independently valued by the Custodian. GREATDANE INVESTMENT LLC will not have the authority or responsibility to value portfolio securities. The Client may make additions or withdrawals from the account[s] at any time, subject to the Advisor's right to terminate an account. Additions may be in cash or securities provided that the Advisor reserves the right to liquidate any transferred securities or decline to accept particular securities into a Client's account[s]. Clients may withdraw account assets on notice to GREATDANE INVESTMENT LLC, subject to the usual and customary securities settlement procedures. However, withdrawals from the Client's account[s] may impede the Advisor's ability to implement the investment strategy designed for the Client. Clients are advised that when such securities are liquidated, they may be subject to securities transaction fees, short-term redemption fees, and/or tax ramifications. The Advisor's fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other related costs and expenses described in Item 5, which may be incurred by the Client. However, the Advisor shall not receive any portion of these commissions, fees, and costs.
If applicable, financial planning fees agreed upon within the financial planning agreement are to be treated separately from investment advisory fees within the investment management agreement. Financial planning fees are to be paid pursuant to the terms of the financial planning agreement. Client agrees to compensate Advisor for financial planning services in either or both ways listed below. Fees may be negotiable at the sole discretion of the Advisor.
(1) A one-time flat financial planning fee of $4,800 payable upon delivery of the plan (unless a payment plan is agreed upon).
(2) An hourly rate of $300 per hour, billed monthly based on actual hours worked, with Client receiving an itemized statement of hours upon request.
Per CCR Section 260.238(j), lower fees for comparable services may be available from other sources.
Fee Billing
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client's account[s] at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client's account[s] at the beginning of every quarter. The amount due is calculated by applying the daily rate to the average daily market value of assets under management during the month. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the investment advisory fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the Custodian's statement as the Custodian does not assume this responsibility. Clients provide written authorization permitting GREATDANE INVESTMENT LLC, to be paid directly from their account[s] held by the Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Financial planning fees are calculated by the Advisor or its delegate and are paid via check or deducted from the Client's account[s] at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client's account[s] or in the case of no accounts held at the Custodian, the invoice will be sent directly to the client to be paid via check. The amount due is the agreed upon one-time flat fee or if hourly rate is agreed upon then the financial planning fee is calculated by applying the hourly rate to actual hours worked during each month. Client may receive an itemized statement of hours upon request. It is the responsibility of the Client to verify the accuracy of these fees as listed on the Custodian's statement as the Custodian does not assume this responsibility. Clients provide written authorization permitting GREATDANE INVESTMENT LLC, to be paid directly from their account[s] held by the Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Other Fees and Expense
No other fees other than the quarterly advisory fee or agreed upon financial planning fee of GREATDANE INVESTMENT LLC, will be charged unless unusual circumstances occur or are requested by the client. If the Advisor's recommended Custodian charges securities transaction fees for ETF and equity trades in Client accounts, the charges will be credited by the advisor. All fees paid to GREATDANE INVESTMENT LLC are for investment advisory only. Please refer to section XII for additional information on brokerage practices.
Advance Payment of Fees and Termination
GREATDANE INVESTMENT LLC is compensated for its services at the beginning of each quarterly period in advance of investment management services provided for the period. In any partial calendar quarter, the management fee will be pro-rated based on the number of days that the Account was open during the quarter. The investment management agreement will continue in effect until terminated by either party by 30 days written notice to the other. Upon termination, the refund of unearned fees is calculated on a pro-rata basis using the following methodology: refund amount = (remaining days / total days in billing period) x total quarterly fee paid. The Client may also terminate the investment advisory agreement within five (5) business days of signing the Advisor's agreement at no cost to the Client. The Client's investment advisory agreement with the Advisor is non-transferable without the Client's prior consent.
If the Financial Planning Agreement is terminated prior to the completion of services, Client's refund rights depend on the applicable fee structure: (i) for flat one-time project fees, Advisor will refund a portion of the fee proportional to the work remaining incomplete at the time of termination, as reasonably determined by Advisor in good faith or (ii) for hourly engagements, no refund is due as fees are billed only for hours actually worked, and Client shall owe any outstanding balance for hours worked through the effective date of termination.
Compensation for Sales of Securities
GREATDANE INVESTMENT LLC does not buy or sell securities and does not receive any compensation for securities transactions in any Client account, other than the investment advisory fees noted above.
ITEM VI — PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
GREATDANE INVESTMENT LLC does not charge performance-based fees for its investment advisory services. The fees charged by GREATDANE INVESTMENT LLC are as described in Item 5 above and are not based upon the capital appreciation of the funds or securities held by any Client. GREATDANE INVESTMENT LLC does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
ITEM VII — TYPES OF CLIENTS
GREATDANE INVESTMENT LLC offers services to individuals, high net worth individuals, trusts, estates, charitable organizations and businesses. The amount of each type of Client is available on GREATDANE INVESTMENT LLC Form ADV Part 1A. These amounts may change over time and are updated at least annually by the Advisor. GREATDANE INVESTMENT LLC generally does not impose a minimum size for establishing a relationship.
ITEM VIII — METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Investing in securities involves risk of loss that clients should be prepared to bear. Past performance is not a guarantee of future returns. The methods of analysis, tools and strategies utilized by GREATDANE INVESTMENT LLC may include any of the following:
Fundamental Analysis
Involves evaluating a security using real data such as company revenues, earnings, return on equity, and profit margins to determine underlying value and potential growth. Fundamental analysis may involve interest rate risk, market risk, business risk, and financial risk.
Cyclical Analysis
Involves analyzing the cycles of the market. Cyclical analysis may involve inflation risk, market risk, and currency risk.
Behavioral Finance
Proposes psychology-based theories to explain stock market anomalies. It assumes the information structure and the characteristics of market participants systematically influence the investment decisions of individuals as well as the market outcomes.
Asset Allocation
Is an investment strategy used to balance risk and return according to a client's investment objective, risk tolerance and investment horizon. It is used to manage portfolio volatility by investment in different asset classes.
Diversification
Is a risk management strategy used to reduce the volatility of a portfolio by investing in different asset classes, different market sectors, and/or different companies.
Tax & Estate Specific Analysis
For tax and estate planning engagements, the Firm utilizes a goals-based analytical approach, reviewing client documents including tax returns, estate documents, and account statements. Recommendations are based on information provided by the client and are subject to change based on evolving tax law, personal circumstances, or regulatory changes.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should be prepared to bear the potential risk of loss. GREATDANE INVESTMENT LLC will assist Clients in determining an appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a Client will meet their investment goals. While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may lose value and may have negative investment performance. Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon, tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client participation in this process, including full and accurate disclosure of requested information, is essential for the analysis of a Client's account[s]. The Advisor shall rely on financial and other information provided by the Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or other factors that may affect this analysis. The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process. Following are some of the risks associated with the Advisor's investment strategies:
Market Risks
The value of a Client's holdings may fluctuate in response to events specific to companies or markets, as well as economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price as a mutual fund purchased later that same day.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Option contracts are leveraged instruments that allow the holder of a single contract to control many shares of an underlying stock. This leverage can compound gains or losses.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss these risks with the Advisor.
ITEM IX — DISCIPLINARY INFORMATION
There are no legal, regulatory or disciplinary events involving GREATDANE INVESTMENT LLC or any of its management or advisors. GREATDANE INVESTMENT LLC values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor and Advisory Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.govby searching with the Advisor's firm name or CRD# 318880.
ITEM X — OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
The sole business of GREATDANE INVESTMENT LLC and its Advisory Persons is to provide investment advisory services to its Clients. Neither GREATDANE INVESTMENT LLC nor its Advisory Persons are involved in other business endeavors. GREATDANE INVESTMENT LLC does not maintain any affiliations with other firms, other than contracted service providers to assist with the servicing of its Client's accounts. GREATDANE INVESTMENT LLC and any of its Advisory Persons are not registered, or have an application pending to register, as a broker-dealer or a registered representative of a broker-dealer. GREATDANE INVESTMENT LLC and any of its Advisory Persons are not registered, or have an application pending to register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or an associated person of the foregoing entities. GREATDANE INVESTMENT LLC and any of its Advisory Persons do not recommend or select other investment advisers for its clients.
ITEM XI — CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
GREATDANE INVESTMENT LLC has implemented a Code of Ethics (the "Code") that defines the Advisor's fiduciary commitment to each Client. This Code applies to all persons associated with GREATDANE INVESTMENT LLC ("Supervised Persons"). The Code was developed to provide general ethical guidelines and specific instructions regarding the Advisor's duties to each Client. GREATDANE INVESTMENT LLC and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of GREATDANE INVESTMENT LLC's Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general principles that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of interest. Any client or prospective client may contact the Advisor at (309) 235-7473 to request a copy of the Code.
Personal Trading with Material Interest
GREATDANE INVESTMENT LLC allows Supervised Persons to purchase or sell the same securities that may be recommended to and purchased on behalf of Clients. GREATDANE INVESTMENT LLC does not act as principal in any transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an investment company. GREATDANE INVESTMENT LLC does not have a material interest in any securities traded in Client accounts.
Personal Trading in Same Securities as Clients
GREATDANE INVESTMENT LLC allows Supervised Persons to purchase or sell the same securities that may be recommended to and purchased on behalf of Clients. Owning the same securities recommended (purchase or sell) to Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public information controls); gifts and entertainment; outside business activities and personal securities reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more advantageous terms than Client trades, or by trading based on material non-public information. This risk is mitigated by GREATDANE INVESTMENT LLC requiring reporting of personal securities trades by its Supervised Persons for review by the Chief Compliance Officer ("CCO"). The Advisor has also adopted written policies and procedures to detect the misuse of material, non-public information.
Personal Trading at Same Time as Client
While GREATDANE INVESTMENT LLC allows Supervised Persons to purchase or sell the same securities that may be recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no time will GREATDANE INVESTMENT LLC, or any Supervised Person of GREATDANE INVESTMENT LLC, transact in any security to the detriment of any Client.
ITEM XII — BROKERAGE PRACTICES
Recommendation of Custodian[s]
GREATDANE INVESTMENT LLC does not have discretionary authority to select the broker-dealer custodian for custody and execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets and authorize GREATDANE INVESTMENT LLC to direct trades to the Custodian as agreed upon in the investment advisory agreement. Further, GREATDANE INVESTMENT LLC does not have the discretionary authority to negotiate commissions on behalf of Clients on a trade-by-trade basis. Where GREATDANE INVESTMENT LLC does not exercise discretion over the selection of the Custodian, it may recommend the Custodian to Clients. Clients are not obligated to use the Custodian recommended by the Advisor and will not incur any extra fee or cost associated with using a broker-dealer/custodian not recommended by GREATDANE INVESTMENT LLC. However, if the recommended Custodian is not utilized the Advisor may be limited in the services it can provide to the Client comparable to other Clients. GREATDANE INVESTMENT LLC may recommend the Custodian based on criteria such as, but not limited to, reasonableness of commissions charged to the Client, services made available to the Client, its reputation, and/or location of the Custodian's offices. GREATDANE INVESTMENT LLC will generally recommend that Clients establish their account[s] at Altruist Clearing Corporation, LLC ("Altruist"). Altruist is registered with the SEC, and members of FINRA and SIPC and will serve as the Client's "qualified custodian".
Soft Dollars
Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters into an agreement to place security trades with the broker-dealer/custodian in exchange for research and other services. GREATDANE INVESTMENT LLC does not participate in soft dollar programs sponsored or offered by any broker-dealer/custodian.
Brokerage Referrals
GREATDANE INVESTMENT LLC does not receive any compensation from any third party in connection with the recommendation for establishing an account.
Directed Brokerage
All Clients are serviced on a "directed brokerage basis", where GREATDANE INVESTMENT LLC will place trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are traded within their respective account[s], unless separately instructed by the Client. The Advisor will not engage in any principal transactions (i.e., trade of any security from or to the Advisor's own account) or cross transactions with other Client accounts (i.e., purchase of a security into one Client account from another Client's account[s]). GREATDANE INVESTMENT LLC will not be obligated to select competitive bids on securities transactions and does not have an obligation to seek the lowest available transaction costs. These costs are determined by the Custodian.
Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the most favorable net results considering such factors as: price, size of the order, difficulty of execution, confidentiality and skill required of the Custodian. GREATDANE INVESTMENT LLC will execute its transactions through the Custodian as authorized by the Client. GREATDANE INVESTMENT LLC does not aggregate the purchase or sale of securities for various client accounts.
ITEM XIII — REVIEW OF ACCOUNTS
Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Advisory Persons of GREATDANE INVESTMENT LLC and by the CCO. Formal reviews are generally conducted at least quarterly or more frequently depending on the needs of the Client.
If there is a financial planning agreement in place, the financial advisor will review the financial plan at least annually with any updates required to be provided by the client.
Causes for Reviews
Accounts may be reviewed as a result of major changes in economic conditions, known changes in the Client's financial situation, and/or large deposits or withdrawals in the Client's account[s]. The Client is encouraged to notify GREATDANE INVESTMENT LLC if changes occur in the Client's personal financial situation that might adversely affect the Client's investment plan. Additional reviews may be triggered by material market, economic or political events.
Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian's website so that the Client may view these reports and their account activity. Client brokerage statements will include all positions, transactions and fees relating to the Client's account[s]. The Advisor may also provide Clients with periodic written reports regarding their holdings, allocations, and performance.
ITEM XIV — CLIENT REFERRALS AND OTHER COMPENSATION
Compensation Received by GREATDANE INVESTMENT LLC
GREATDANE INVESTMENT LLC is a fee-only advisory firm that is compensated solely by its Clients and not from any investment product. GREATDANE INVESTMENT LLC does not receive commissions from product sponsors or broker-dealers. GREATDANE INVESTMENT LLC may refer Clients to various unaffiliated professionals (e.g. attorneys, accountants, estate planners) to provide certain financial services necessary to meet the goals of its Clients and are not compensated for such referrals. Likewise, GREATDANE INVESTMENT LLC may receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform
GREATDANE INVESTMENT LLC does not participate in any custodial institutional advisor platform.
Client Referrals from Solicitors
GREATDANE INVESTMENT LLC does not engage paid solicitors for Client referrals.
ITEM XV — CUSTODY
GREATDANE INVESTMENT LLC does not accept or maintain custody of any Client accounts, except for the authorized deduction of the Advisor's fees. All Clients must place their assets with a "qualified custodian". Clients are required to engage the Custodian to retain their funds and securities and direct GREATDANE INVESTMENT LLC to utilize that Custodian for the Client's security transactions. Clients should review statements provided by the Custodian and compare to any reports provided by GREATDANE INVESTMENT LLC to ensure accuracy, as the Custodian does not perform this review. The Advisor intends to use the constructive/limited custody safeguards under CCR § 260.237(b)(3): The investment advisor has custody of the funds and securities solely as a consequence of its authority to make withdrawals from client accounts to pay its advisory fee. The investment advisor has written authorization from the client to deduct advisory fees from the account held with the qualified custodian. Each time a fee is directly deducted from a client account, the investment advisor concurrently: Sends the qualified custodian an invoice or statement of the amount of the fee to be deducted from the client's account and sends the client an invoice or statement itemizing the fee. Itemization includes the formula used to calculate the fee, the value of the assets under management on which the fee is based, and the time period covered by the fee.
SLOA safeguards are as follows:
Written Client Instruction to Custodian — The client would provide the qualified custodian with a written instruction, including the client's signature, the third party's name, and either the third party's address or account number at the receiving custodian.
Written Client Authorization to the Advisor — The client would separately authorize the Advisor in writing, either on the custodian's own form or a standalone document, to direct transfers to the named third party, either on a specified schedule or from time to time.
No Advisor Authority to Change Payee Information — The Advisor would have no authority or ability to change the identity, address, account number, or any other identifying information of the designated third-party recipient.
Custodian Confirmation Sent Directly to Client — The qualified custodian would send the client a written confirmation promptly after each transfer is completed, independent of any communication from the Advisor.
Custodian Initial and Annual Reconfirmation — The qualified custodian would provide the client with an initial written notice confirming the SLOA instructions, and an annual written notice reconfirming those instructions remain in effect.
Records of Non-Related Party Status — The Advisor would maintain records demonstrating that the designated third-party recipient is not a related party of the Advisor and is not located at the same address as the Advisor.
Client's Right to Terminate — The Advisor would inform each client of their right to terminate or modify the SLOA at any time by notifying the custodian directly, and that the Advisor’s transfer authority ceases immediately upon such termination.
Clients will receive account statements from the qualified custodian and clients should carefully review those statements. GREATDANE INVESTMENT LLC urges clients to compare the account statements they receive from the qualified custodian with those they receive from the advisor (e.g. invoices).
ITEM XVI — INVESTMENT DISCRETION
GREATDANE INVESTMENT LLC has discretion over the selection and amount of securities to be bought or sold in Client accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by GREATDANE INVESTMENT LLC. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will be evidenced by the Client's execution of an investment advisory agreement containing all applicable limitations to such authority. All discretionary trades made by GREATDANE INVESTMENT LLC will be in accordance with each Client's investment objectives and goals. GREATDANE INVESTMENT LLC may manage accounts on a non discretionary basis. In these instances, GREATDANE INVESTMENT LLC provides recommendations to Clients and if recommendations are approved, GREATDANE INVESTMENT LLC will implement in accordance with the Client's instructions.
ITEM XVII — VOTING CLIENT SECURITIES
GREATDANE INVESTMENT LLC does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from the Custodian. If the Client elects to direct proxies to the Advisor, such election does not result in the authority for the Advisor to vote such proxies. The Advisor will assist in answering questions relating to proxies, however, the Client retains the sole responsibility for proxy decisions and voting. Clients can contact the Advisor at (309) 235-7473.
ITEM XVIII — FINANCIAL INFORMATION
Neither GREATDANE INVESTMENT LLC, nor its management, have any adverse financial situations that would reasonably impair the ability of GREATDANE INVESTMENT LLC to meet all obligations to its Clients. Neither GREATDANE INVESTMENT LLC, nor any of its advisory persons, has been subject to a bankruptcy or financial compromise. GREATDANE INVESTMENT LLC is not required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect fees of $500 or more for services to be performed six months or more in advance.
ITEM XIX — REQUIREMENTS FOR STATE REGISTERED ADVISORS
Todd Richard Potter and Isabel Moorea Potter Biondi are the principal executive officers and management persons of the firm. Clients can view their formal education and business background in the brochure supplements.
GREATDANE INVESTMENT LLC and its Supervised Persons are not actively engaged in any other business activities, are not compensated for advisory services with performance-based fees, do not have any relationships or arrangements with any issuer of securities, and have not been involved in any arbitration claims, civil proceedings, self-regulatory organization proceedings, or administrative proceedings.
In the event of termination of services, Altruist Financial LLC will serve as intermediary adviser to maintain essential operations and "Business Continuity" during disruptions, ensuring clients' financial needs are consistently met, even in the event of unforeseen circumstances such as illness, natural disasters, or technology failures. GREATDANE INVESTMENT LLC maintains a written Business Continuity Plan.
"Senior Vulnerable Clients" are approached with heightened empathy, patience, and clear communication, ensuring they fully understand financial options and decisions. It is important to establish trust, avoid any pressure, and regularly check-in to ensure that the client's needs and preferences are met while safeguarding them from potential exploitation or undue risk. GREATDANE INVESTMENT LLC nor its representatives do not utilize "Marketing Solicitors" to acquire clients.
GREATDANE INVESTMENT LLC
ITEM I — FORM ADV PART 2B – BROCHURE SUPPLEMENT, EFFECTIVE: January 1, 2026
Form ADV Part 2B – Brochure Supplement for Todd Richard Potter, Partner, Chief Compliance Officer, and Isabel Moorea Potter Biondi, Partner.
This Form ADV 2B ("Brochure Supplement") provides information about the background and qualifications of GREATDANE INVESTMENT LLC's Advisory Persons in addition to the information contained in the GREATDANE INVESTMENT LLC Disclosure Brochure. If you have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the GREATDANE INVESTMENT LLC Disclosure Brochure or this Brochure Supplement, please contact the Advisor at (309) 235-7473. Additional information about Advisory Persons is available on the SEC's Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov.
SUPPLEMENT A: TODD RICHARD POTTER —
ITEM II — EDUCATIONAL BACKGROUND, BUSINESS EXPERIENCE, LICENCES
Todd Richard Potter, born in 1961, serves as Partner and Chief Compliance Officer of GREATDANE INVESTMENT LLC, holding a 51% ownership interest effective January 1, 2026. (CRD# 4167814). Mr. Potter studied Economics at Southern Illinois University, Carbondale, IL, and held an International Monetary Market seat at the CME.
Employment History
Partner & Chief Compliance Officer 04/2022 - Present
GREATDANE INVESTMENT LLC, Moline, IL
Senior Vice President, Financial Advisor 12/2006 - 04/2022
Western International Securities, Pasadena, CA
Senior Vice President, Financial Advisor 08/2005 - 12/2006
Morgan Stanley Dean Witter, New York, NY
Senior Vice President, Financial Advisor 03/2000 - 08/2005
Robert W Baird & Company, Milwaukee, WI
Member, Floor Trader 02/1990 - 03/2000
Chicago Mercantile Exchange, Chicago, IL
Professional Licenses
Series 7, FINRA, General Securities Representative Examination
Series 66, FINRA, Uniform Combined State Law Examination
SIE, Securities Industry Essentials Examination
ITEM III —- DISCIPLINARY INFORMATION
There are no civil or disciplinary events to disclose regarding Mr. Potter. Mr. Potter has never been involved in any regulatory or civil action. There have been no client complaints, lawsuits, arbitration claims or administrative proceedings against Mr. Potter. Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found liable in a legal, regulatory, civil or arbitration matters that alleges violation of securities and other statutes; fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion; and/or dishonest, unfair or unethical practices.
ITEM IV — OTHER BUSINESS ACTIVITIES
None
ITEM V — ADDITIONAL COMPENSATION
Mr. Potter is dedicated to the investment advisory activities of GREATDANE INVESTMENT LLC's Clients. Mr. Potter does not receive any additional forms of compensation.
ITEM VI — SUPERVISION
Mr. Potter serves as Partner and Chief Compliance Officer of GREATDANE INVESTMENT LLC. Mr. Potter can be reached at (309) 235-7473. GREATDANE INVESTMENT LLC has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person in meeting their fiduciary obligations to Clients of GREATDANE INVESTMENT LLC. Further, GREATDANE INVESTMENT LLC is subject to regulatory oversight by various agencies. These agencies require registration by GREATDANE INVESTMENT LLC and its Supervised Persons. As a registered entity, GREATDANE INVESTMENT LLC is subject to examinations by regulators, which may be announced or unannounced. GREATDANE INVESTMENT LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the business activities and assets of the Advisor.
Additional robust antivirus protection and cybersecurity measures are provided by Bitdefender.
ITEM VII — REQUIREMENTS FOR STATE REGISTERED ADVISORS
Mr. Potter was charged with a misdemeanor in college that alleged the lack of the timely return of a rented tuxedo. After an apology for the oversight and return of the garment, the charge was dropped and dismissed, amicably resolving the matter. Mr. Potter has not been involved in any arbitration claims, civil proceedings, self-regulatory organization proceedings, or administrative proceedings. Mr. Potter filed a Chapter 7 bankruptcy petition in 2010.
SUPPLEMENT B: ISABEL MOOREA POTTER BIONDI —
ITEM II — EDUCATIONAL BACKGROUND, BUSINESS EXPERIENCE, LICENSES
Isabel Moorea Potter Biondi, born in 1998, serves as Partner at GREATDANE INVESTMENT LLC, holding a 49% ownership interest effective January 1, 2026, (CRD# 7405563).
Mrs. Biondi graduated from the University of California, Berkeley, Haas School of Business, Bachelor of Business Administration, Financial Planning and Services.
Employment History
Partner 04/2025 – Present
GREATDANE INVESTMENT LLC, Franklin, TN
Associate Banker 07/2021 – 03/2025
J.P. Morgan Private Bank, San Francisco, CA & Nashville, TN
Professional Licenses
CERTIFIED FINANCIAL PLANNER® Professional (ID 141196209)
Series 7, FINRA, General Securities Representative Examination
Series 66, FINRA, Uniform Combined State Law Examination
SIE, Securities Industry Essentials Examination
ITEM III — DISCIPLINARY INFORMATION
There are no civil or disciplinary events to disclose regarding Mrs. Biondi. Mrs. Biondi has never been involved in any regulatory or civil action. There have been no client complaints, lawsuits, arbitration claims or administrative proceedings against Mrs. Biondi. Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found liable in a legal, regulatory, civil or arbitration matters that alleges violation of securities and other statutes; fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion; and/or dishonest, unfair or unethical practices.
ITEM IV — OTHER BUSINESS ACTIVITIES
None.
ITEM V — ADDITIONAL COMPENSATION
Mrs. Biondi is dedicated to the investment advisory activities of GREATDANE INVESTMENT LLC's Clients. Mrs. Biondi does not receive any additional forms of compensation.
ITEM VI — SUPERVISION
Mrs. Biondi serves as Partner at GREATDANE INVESTMENT LLC. Mrs. Biondi can be reached at (309) 235-6235. GREATDANE INVESTMENT LLC has implemented a Code of Ethics, an internal compliance document that guides each Supervised Person in meeting their fiduciary obligations to Clients of GREATDANE INVESTMENT LLC. Further, GREATDANE INVESTMENT LLC is subject to regulatory oversight by various agencies. These agencies require registration by GREATDANE INVESTMENT LLC and its Supervised Persons. As a registered entity, GREATDANE INVESTMENT LLC is subject to examinations by regulators, which may be announced or unannounced. GREATDANE INVESTMENT LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the business activities and assets of the Advisor.
Additional robust antivirus protection and cybersecurity measures are provided by Bitdefender.
ITEM VII — REQUIREMENTS FOR STATE REGISTERED ADVISORS
Mrs. Biondi has not been involved in any arbitration claims, civil proceedings, self-regulatory organization proceedings, or administrative proceedings. Mrs. Biondi has not been the subject of a bankruptcy petition.